Print Life Tips

Adding Value to your Print Designs

adding value to your designs with a twin print

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I'm Leslie

Creative director, print agent, and mentor helping surface pattern designers grow purposeful, profitable businesses through strategic design and industry insight.



hey!

An easy way to add value to your work is by including a twin print. This can be a simple geo, stripe, dot or ditsy and wether you are selling directly to clients or working with a studio, I have found this to be a great way to offer clients value in their print purchase over the years.

WHAT IS A TWIN PRINT?  

A twin print is a secondary print cohesive in hand quality and or color that ties back to the main print. I know you might be thinking…a coordinate? Yes. It is similar to a coordinate print, but the difference is in apparel print design the twin print is included in the set up of the presentation and is sold as a set. Buyers love the added value in their purchase and I can tell you from experience sitting on the buyers side of the table, that I would always gravitate toward prints that offered versatility and added value.

Do you have work in your archives you could freshen up by adding a twin?

For more on all things print life, take a peek at our free community on facebook!

xx Happy Designing ~

Leslie

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